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QUALIFICATIONS SUMMARY Digital communications specialist with more than 15 years' experience working in Australia, the US and the UK COMMUNICATIONS EXPERIENCE Freelance optimization editor, sub-editor and social media manager, various titles / Australia and the US Clients: Ad Age, ErgoErgo, Flywheel Publishing, Martha Stewart Living, Weight Watchers Magazine and Australian Women's Health Sub-edited Women's Health feature Fragrant Attraction, winner of The Jasmine Award for Literary Excellence and Best Practical Guide to Fragrance 2009 Web/newsletter editor, Ad Age, Crain Communications / New York Managed social media accounts, increasing Twitter followers by 60,123, Twitter impressions by 7 million, LinkedIn followers by 265,000 and Facebook likes by 73,000 within 12 months Created and published up to four newsletters daily and up to 18 weekly to 692,000 subscribers Conducted marketing for events, competitions and products in social media promotions Compiled analytics reports to develop strategies to increase traffic, reach and engagement Edited news articles for adage.com, reaching 2.65 million unique monthly users Wrote daily Hot Spots new ad releases column; hired and managed interns Content editor, TiVo (previously Rovi Corporation), remote Launched and maintained digital content guide servicing all Samsung Smart TVs in Australia; wrote and edited entertainment listings covering movies, TV shows and celebrities Associate editor, Nomad Editions / New York Sub-edited, edited and published digital wine/lifestyle publications Uncorked (weekly) and Snooth Wine Buyer's Guide (monthly) Sub-editor, ConsumerSearch / New York Edited copy for consumer product reports website from About.com, part of The New York Times Company Editor, Snooth Media websites Snooth.com (on wine), TheSpir.it (on cocktails) and WhatsCook.in (on food) / New York Wrote, edited and published daily articles and slideshows for websites with a reach of 10 million-plus and sent daily editorial and sponsored e-mail newsletters to 250,000-plus global subscribers Sub-editor (Community Listings), Patch / New York Edited copy and photos for hyper-local news and information websites with reach of 4.7 million Online content assistant and books blog editor, Oxfam Great Britain / Oxford Launched major non-profit's books website: Wrote, edited and published blog posts; live-blogged events; created multimedia content; coordinated bloggers; assisted in marketing via social media Chief sub-editor and editor (City Guides), Virgin Blue Voyeur (Virgin Blue airlines' monthly in-flight lifestyle title), Text Pacific Publishing / Sydney Maintained 100% error-free policy; researched, fact-checked, wrote and edited copy for 13-page section on 29 cities in Australia, New Zealand and the South Pacific; managed freelancers Sub-editor, Woman's Day, ACP Magazines / Sydney Fact-checked and sub-edited raw copy and layouts across all sections of Australia's No. 1 weekly title Sub-editor, lifestyle titles for Weight Watchers, Lexus, Volvo, Nestle, James Hardie, Lend Lease and Liquor Marketing Group, Text Pacific Publishing / Sydney Generated story ideas, researched, fact-checked, wrote and edited copy, and sourced images, for various national lifestyle titles. Assisted in the launches of shopping magazine ShopLife and wine, beers and spirits magazine AllBarTwo. Health and fitness monthly columnist for Weight Watchers magazine Chief check sub-editor and production editor of syndicated lifestyle section, 13 weekly newspapers, Fairfax Community Newspapers NSW / Sydney Supervised up to eight sub-editors daily as a chief check sub of 13 weekly community newspapers. Designed, sub-edited and approved pages for news, real estate and entertainment sections. Production editor of Domain Your Home, syndicated home decorating and lifestyle section SKILLS Adobe Creative Suite, Microsoft Office, WordPress, Salesforce, SocialFlow, Chartbeat; SEO, HTML, social media analytics, photography, video production and editing for social media; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google+, Tumblr, Pinterest; AP Stylebook, Chicago Manual of Style PROFESSIONAL AFFILIATIONS Board member (previously Professional Council Member, Secretary and Assistant Secretary), Deadline Club, Society of Professional Journalists' New York chapter Treasurer, New York University Publishing Student Association Member, American Copy Editors Society EDUCATION Master of Science in Publishing: Digital and Print Media, New York University; deferred Diploma of Arts in English Literature, with Merit, University of Sydney Bachelor of Arts in Communication, Journalism, University of Technology, Sydney