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© 2008 - 2024 Catherine Gin


I have experience developing and implementing social media and marketing strategies
and managing social accounts for a major media outlet on a 24-hour news cycle.
As social media manager for furniture design firm ErgoErgo, I create, schedule and monitor
posts for its Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube accounts, and
develop social strategy to increase brand awareness, reach, engagement, traffic and sales.
For leading advertising and marketing title Ad Age, I created, scheduled and monitored
daily social media posts for Facebook, Twitter, LinkedIn, Instagram, Google+ and Snapchat.
Within 12 months, I increased Twitter followers by 60,123, Twitter impressions by 7 million, LinkedIn
followers by 265,000 and Facebook likes by 73,000. I conducted marketing for Ad Age events, initiatives
and products in social media promotions and compiled analytics reports to develop strategies to increase
traffic, reach and engagement. As web/newsletter editor, I created and published up to four e-newsletters daily
and up to 18 weekly to 692,000 subscribers. I have also developed social media strategy for Nomad Editions
and assisted with social media marketing for the Deadline Club, Society of Professional Journalists' New York chapter.

For social media samples, go to Work samples