Editing samples Click pic to download pdf or go to link
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Ad Age
"So You Sponsor Colin Kaepernick, Now What?" Aug. 2016 
Edited copy by working with writer on structure, tone and
historical context; sourced pic; formatted in CMS; added related stories and tags; and published online. |
Snooth
"The 7 Steps to Wine Geekdom" Mar. 2011 
Edited copy, wrote hed and dek, created and sourced
pics, created slideshow, formatted in CMS and published as story and e-mail newsletter. |
Australian Women's Health
"Fragrant Attraction" Nov. 2008 
Winner of The Jasmine Award for Literary Excellence
and Best Practical Guide to Fragrance 2009. Fact-checked and edited copy, wrote dek and captions. |
Virgin Blue Voyeur
"Cunning linguists" Jul. 2007 
Pitched this story for culture section; fact-checked raw copy and copy edited layout; wrote hed, dek and captions; assisted in sourcing images. |
AllBarTwo
"All that shiraz" Jun./Jul. 2005 
Substantially reworked copy, pieced together from panel of five's tasting notes. Did extra research, fact-checked raw copy and copy edited layout; wrote hed and dek. |
Weight Watchers magazine
"Wonder white" May/Jun. 2005 
Liaised with Weight Watchers for approval of product representation. Copy edited layout; wrote hed, dek and product copy. |
Writing samples Click pic to download pdf or go to link
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Ad Age
"LeBron and More NBA Stars Start the Season With New TV Spots" Oct. 2016 
Wrote daily "Hot Spots" column for adage.com.
Watched ads, wrote copy and hed, created image, formatted and published. |
Ad Age
"Nike's Iron Nun Is 86 Years Old and Fitter Than You" Aug. 2016 
Wrote daily "Hot Spots" column for adage.com. Watched ads, wrote copy and hed, created image, formatted and published. |
TheSpir.it
"Best Drinks for Oscar Night" Feb. 2011 
Researched and wrote copy, created and sourced images, created slideshow, published as story and e-mail newsletter. |
Snooth
"Drinkers Say the Darndest Things" Dec. 2010 
Wrote story due to popular response to previous article on the same topic. Researched, sourced image, published as story and included in e-mail newsletter. |
Virgin Blue Voyeur
"Serve sunny side up" Feb. 2008 
Traveled to Sunshine Coast in Australia, courtesy of area's tourism bodies, for three days' research. Took photos which ran in feature; supplied hed and dek. |
Weight Watchers magazine
"Health & fitness" Sep./Oct. 2004 
First in series of health & fitness section openers profiling one sport per issue. Did research and interviews with experts and sporting associations. |
Social media samples Click pic to enlarge |
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Ad Age
Oct. 2016 
One of the highest performing posts on Ad Age's Facebook page in October 2016. Created post in SocialFlow, wrote copy and subhead, scheduled publishing and monitored engagement. |
Ad Age
Dec. 2016 
One of the highest performing posts on Ad Age's Twitter account in December 2016. Created post in SocialFlow, wrote copy and subhead, scheduled publishing and monitored engagement. |
Ad Age
Jan. 2017 
One of the highest performing posts on Ad Age's LinkedIn page in December 2016. Created post in SocialFlow, wrote copy and subhead, scheduled publishing and monitored engagement. |
Ad Age
Nov. 2016 
One of the highest performing posts on Ad Age's Instagram in 2016. Created post in Instagram, sourced and edited pic, wrote copy, scheduled publishing and monitored engagement. |
Ad Age
Newslettters April, May, Sept. 2016 
As web/newsletter editor, created and published up to four newsletters daily (Daily, Digital, Media Buzz; CMO Strategy and Agency News weekly) and up to 18 weekly to 692,000 subscribers. |